Oreo's agencies on the project include The Martin Agency on lead creative, MediaMonks as lead production partner, 360i on social and Weber Shandwick on PR. Oreo and Lady Gaga are also launching a contest where winners can receive free merchandise and experiences featuring the pop singer. The new Oreos will be available in six-cookie packs starting in January, 2021 in Italy, United Kingdom, Ireland, Portugal, Spain, Germany, Austria, France, Russia, and Ukraine while full packs of the Chromatica cookies will arrive 2021. To see how important her fans and doing good in the world is to her, it made us all feel great about the collective impact we can have together. She is such a genuine, vulnerable and kind person. Personally, one of the best parts was the experience of working with Lady Gaga and her team. The goal was to “ craft every element so it felt authentic.” That translated to four distinct cookie designs, a release campaign they “ treated like a shoe drop” and the company becoming an official sponsor of Lady Gaga’s Born This Way Foundation. “ We wanted all the right perspectives and points of view to make sure it was coming off in the best way possible,” he says. Parnell’s team worked closely with the star, her manager Bobby Campbell and Interscope Records and Universal Music Group. “ It was like, ‘What if we really leaned into music as a way to connect to people and spread more positivity?’” After the lockdown, the world was in dire need of playfulness and a release from all of the stress and anxiety,” Justin Parnell says. ![]() I love these pink cookies with green creme, and hope they brighten your day as much as they do mine!Ībout collaborating with Lady Gaga, Oreo senior director Justin Parnell told Variety, “ It’s been incredible and beat our wildest expectations. This collab is inspired by the world of Chromatica, where kindness rules all things. Together with Lady Gaga, we cannot wait to unleash her world of Chromatica on our OREO cookie and encourage fans to spread musical messages of kindness to create a brighter and more connected country. We’re absolutely thrilled over our newest collaboration with one of the biggest pop culture icons of a generation. Over the last few years, music has become a key element of our purpose to spread more joy and playfulness in the world through partnerships and entertainment properties alike. ![]() Lady Gaga on Twitter: LADY GAGA X OREO : The wafers feature various embossments inspired by the album. ![]() pink cookie with green filling," as described by Lady Gaga. The vanilla-flavored Chromatica Oreos are ". On Wednesday, December 2 nd, 2020, Oreo announced that they would be partnering with Lady Gaga on a limited edition, specially themed package of Oreos inspired by Lady Gaga's sixth studio album, Chromatica. 1.4 Unseen Lady Gaga x OREO TV commercial.
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